Who We Are

At Liftoff, transparency, authenticity, and integrity are woven into our core.

With decades of experience, the Liftoff team has cultivated invaluable relationships and achieved outstanding success for its clients. We have a wide range of experience working with clients in various stages of growth within the AI, B2B and B2B2C industries from seed to pre-IPO and beyond.

We are NOT like other agencies. We’ve worked at the largest global agencies and we optimize both our time and your budget to get the work done and land the results. We’ve partnered with public companies, early stage startups, C-Suite executives on brand building, secured board positions. You name it, we’ve done it.


We are not in the business of wasting your time. As soon as we engage, we work with you to deliver a highly customized program designed to map back to business goals and are out the gates pitching your story and landing results in month one. While we pride ourselves on our relationships, the magic of working with us is always in the way we communicate your story. Our approach to the media is thoughtful and we know what it takes to land the big fish. Often times, you only have one shot at getting the story right.

Juliet Travis

Founder and Team Lead

I started Liftoff Communications in partnership with Carolyn Adams [former VP of Highwire PR] in 2002 after working at numerous international PR firms including Fleishman-Hillard, GCI Group, Schwartz Communications – and many more.

I was born and raised in Fairbanks, Alaska, a place where the rugged wilderness instilled in me the values of hard work and perseverance and exemplify my work ethic. I embrace challenges, persevere through adversity, and am not afraid to roll up my sleeves and dive into the trenches. Just as the breathtaking Alaska Mountain Range greeted me each morning, I approach every endeavor with a sense of wonder, determination, and an unyielding commitment to charting a course towards success – your success.

I wanted Liftoff to be different. I wanted clients to work with me and my team, all senior, and for us to have a hand in their success.  I’m not in the business to scale the firm to a global level or bring on a junior person to run your account. Your business is too important to me. Past and current clients have told me that our work has resulted in an acquisition, IPO, new hires and a flurry of new investors. As of today, most of our clients come from referrals which is a true testament to our great work. Liftoff has worked with some of the biggest names in the business such as Visa, AT&T, Nokia and Cisco and many earlier stage companies so my knowledge and connections are with some of the biggest brands and many of the early stage companies backed by prominent venture capital firms.

Your business is important to me and each client I work with is vastly different. So when we work together, I always try to imagine myself in your shoes. For example, I’ve gone above and beyond by brokering customer partnership introductions, negotiated sponsorship discounts, recruited new hires, and connected clients to future Venture Capital partners. The clients that we have the most success with view us as a true partner versus a vendor and share our enthusiasm in the successes and big wins every step of the way.

Carolyn Adams


Carolyn brings more than 17 years of technology focused PR experience to Liftoff Communications. During that time, Carolyn has provided established leaders and emerging innovators in the high-tech industry with strategic public relations counsel and high-impact media exposure.

Carolyn leads teams, develops and implements strategy, crafts effective and influential messaging, and articulates her clients’ stories to a variety of business and consumer audiences.

Carolyn began her career in marketing research, working for a full-service research company in Chicago for five years, before starting her public relations career in the Silicon Valley and was most recently a vice president at Highwire Public Relations.

Carolyn has deep relationships with both tech, enterprise, small business and vertical media, as well as experience in implementing successful survey and viral marketing campaigns.

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