StoryTECHture™ Methodology
With StoryTECHture™, we ensure your company is in front of key industry
trends and we are able to deliver compelling story angles to journalists
before the news hits mainstream media.
Our proprietary process where the Art Of The Story meets Technology.
We are constantly Testing, Evaluating And Leveraging all the latest technology tools for competitive research, story building, outreach, monitoring, measurement, and amplification of your media program.
STAGE I
Oppo Research
The storyTECHturing™ process begins with the “oppo research”—the practice of collecting information to gain a stronghold in your market position.
STAGE II
Content Mapping
Crafting the content based on what we’ve learned, what ranks high on Google, using our AI tools we evaluate what is trending; what editors are writing, the competitive landscape, key trends, keywords—and more. The content will all map to media outreach/larger PR campaigns.
STAGE III
Liftoff
We create individually targeted stories.
STAGE IV
Targeting
STAGE V
Ground Control
We always build, measure and learn. We uncover what is working, then we amplify it. This becomes a living process that keeps evolving.
STAGE VI
Orbit
It’s the point where your brand is resonating, customers know your name, competitors are looking over their shoulder, influencers are coming to you for commentary, opportunities to present at conferences and events reveal themselves—the tide has shifted.