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Thought Leadership
Read articles authored by our Liftoff founder, Juliet Travis, in highly respected publications like Fast Company and other leading news sites.
Three important things one PR pro has learned about working with tech startups
Some of the PR challenges facing tech startups include the fast pace that startups demand - these companies are moving at warp speed and they often demand immediate results.
How to build credibility for your startup that nobody’s heard of yet
When it comes to building your reputation from scratch, think big when you set goals but start small when you execute them.
Why hiring a PR firm is like finding that perfect pair of jeans
Is hiring a PR firm at the top of your “to do” list this year? If so, you’ll soon realize that hiring the right firm if often a matter of dining the firm that fits.
The startup guide for talking to the press
Giving a great interview isn’t the same as delivering a pitch. Journalists have no interest in promoting your business.